It is official! Multichoice is launching a localized version of its on-demand video streaming service, Showmax to the Nigerian market.
Showmax was founded in 2015 and Nigerians have always had access to a generic version. The generic Showmax exists as a standalone app and also as a companion to DSTV, so there was no country-specific content for users in Nigeria. What’s more, the generic Showmax service is priced in US dollars, so Nigerian users can only pay through PayPal or credit card.
However, with the launch of the localized Showmax, Nigerians will now have access to content that is custom-made for the country. Following in the footsteps of Kenya and South Africa, Nigeria is now the third African country with a localized Showmax version.
Besides getting localized content, with this version, Nigerians can now pay for the ShowMax service in the local currency, Naira. To use it, you only have to pay 2,900 for monthly access to binge watch hundreds of Nollywood and foreign movies as well as thousands of movie series.
ShowMax has also newly secured a partnership with the ongoing Big Brother Naija (BBNaija) to live stream the eviction shows that air on Sundays. It also has exclusive access to live stream two new BBNaija shows, with comedian Bovi hosting one, and Basketmouth the other.
This Showmax expansion in Nigeria is coming a week after its rival company, IROKO announced the sales of ROK Studios, its production company to French media giant Canal+