Nigerian bike-hailing service, Max, one of the prominent competitors to the Opera-owned ORide, has just launched Maxkeke, its own tricycle service.
With core values of transparency, integrity, initiative and partnership, Max was founded by Adetayo Bamiduro and Chinedu Azodoh with the aim of reducing hours spent by Lagosians in traffic.
Early in the month of June, MAX raised $7 million investment for expansion, and the tricycle service was indeed one of the verticals MAX hoped to expand to with the raised funds. According to an internal person with knowledge of the service, operations are to kick off anytime soon, this is further corroborated by a tweet from MAX yesterday,
“Tawa is Smart. Tawa is a MAX Keke Champion. Now she’s got financial freedom!!! Be smart, Be like Tawa #MAXOKADA #MAXKEKE #Champion #transportation #livinginlagos #startups #premiumbikes”
From the tweet, we can guess that operations will begin in Lagos, but there are no details on the other cities it will cover.
Considering the fierce competition in the bike-ride hailing system in Nigeria, the launch of Maxkeke is unsurprising seeing as OPay recently launched OTrike, its keke service, across Kano, Aba and Ilorin.
It will be quite interesting to see how Max plans to compete with OTrike, considering as the founder company OPay raised a whopping sum of $50 million this year.
Even more, we can only watch to see how this will impact on Gokada, the pioneer of bike hailing services in Nigeria, as it comes back from its two-week break next week.