The sports industry is evolving and developing in the tech space as the Africa Digital Sports Conference (ADScon2019) sets to hold in Lagos on September 20 &21 at the Four Points by Sheraton, Victoria Island.
ADScon2019 is organised by Campsbay Media, a Lagos-based specialist sports communication, and media company, in collaboration with The Guardian.
An initiative of CampsBay Media, the Africa Digital Sports Conference (ADSCon) is specifically created to help develop and enhance the fortunes of African sport businesses through digital media technology.
The event is to bring together leaders of the industry to discuss new opportunities for sports in a digital era in a first-of-its-kind sports event in Lagos. The focus is on discussing how Africa can benefit from the opportunities presented in this digital era, as sports media, fan engagement and sponsorship landscape changes with digital platforms
Themed “Monetising Sports in a Digital Era”, this West Africa’s biggest sports business event will host federation chiefs, organisations and brands actively involved in sports development and sponsorship, media executives, content creators, telecommunication executives, right owners, app developers, internet service providers and sports tech startup.
It will welcome Paul Rogers, Head of Strategy at Serie A club AS Roma; Mario Leo of RESULT Sports, Germany; Emeka Enyadike of Digital Sports Africa & Seun Methowe of DAZN as lead speakers. Sports Digital Conference 2019 will bring together the leaders of the industry to discuss new opportunities for sports in a digital era in a first of its kind sports industry event in Lagos.
Speaking on this, the Chief strategist at CampsBayMedia and convener of the Africa Digital SportsConference, Lolade Adewuyi, said “Sport businesses in developed climes are already mining the opportunities that abound in using digital platforms to reach their fans directly while increasing revenue. At CampsBay Media, we believe African businesses can do the same. The Africa DigitalSports Conference will help sports businesses and organisations understand how to take advantage of available digital opportunities for growth.”
Lolade Nwanze, Head of Operations at Guardian Digital, speaking on the collaboration with The Guardian, said, “To not recognize the power and possibilities available with digital media is to deny oneself of a place in the future. the Guardian, we are championing this transformation throughout Africa and continue to support vehicles like the ADSCon, which can bring tangible change to the whole sports economy of the continent.”
The ADScon2019 two-day event will feature panel discussions, masterclasses, interviews, and exhibitions. Discussions will range from trends such as new digital sports tech companies competing for sports rights with traditional broadcasters, the growth of over-the-top (OTT) technologies helping sports rights owners reach their fans directly and the growth of digital technologies creating a multi-billion dollar media and entertainment industry.
Registration is currently ongoing at the African Digital Sports Conference site.