Jumia. the leading pan-African e-commerce platform, and Vivo Energy, the pan-African retailer and distributor of Shell and Engen-branded fuels and lubricants have partner to enable a better e-commerce service to customers in selected countries where both companies operate.
The partnership will see both companies develop and execute a series of initiatives designed to provide better services. The implementation of these initiatives is a demonstration of Vivo Energy’s strategy to offer convenient and innovative solutions to customers. The goal is to build on Vivo Energy’s non-retail offer and maximise the value of its well-located and high-quality retail network.
On Jumia’s end, this move is in a bid to resolve the last-mile logistics and delivery problem which is caused by underdeveloped road networks, inconsistent address systems, and limited mapping in several of Jumia’s African markets.
Thus, as a result of the partnership, Vivo Energy’s retail service stations will now be used as drop off and pick up points for Jumia customers, enabling them to collect and return orders made online through the digital platform. Even more, Jumia customers can now place Jumia orders and pay at select Vivo Energy service stations.
The two companies are also exploring the possibility of combining the Jumia digital platform with Vivo Energy’s network of physical service stations.
Speaking on the partnership, the Executive Vice-President of Jumia Marketing, Boris Gbahoue, said: “We are constantly looking at how we can adapt our technology to be a part of the local infrastructure and become more accessible to our customers. We are excited to announce this partnership with Vivo Energy, as we are confident that their retail network will enable Jumia to conveniently deliver products to current and new customers, including in remote areas. We will continue to expand our brand partnerships, with an aim to diversify product offerings”
The Vice President at Vivo Energy, Omar Benson, added: “We are delighted to be partnering with Jumia to develop and implement these initiatives. Our customers are rightly demanding newer and faster ways of accessing products and services. Jumia and Vivo Energy are both focused on developing innovative ways to make their customers’ experience more convenient and rewarding. We are excited about the partnership and the potential it offers.”
Though Vivo operates in 23 African markets and Jumia in 14, this partnership is to be piloted first in Ivory Coast, Senegal, Morocco and Kenya before being taken to other countries where both companies are operational.