Oppo is seriously staking its claim in the Nigerian smartphone market as it launches two new smartphones four months after it entered the market official with the F11 Pro.
Global smartphone firm, OPPO Mobile officially announced its presence in Nigeria with the launch of its flagship devices, the OPPO F11 Pro and the OPPO F11 Pro Avengers limited edition. This event held at the Oriental Hotel, Lagos on Friday 26th April 2019. The F11 device, after being described as “that device that shoots portrait pictures just like a DSLR camera”, recorded a roaring success in Nigeria.”
Capitalising on the success of this flagship device, the Oppo brand recently released two new smartphones – the Oppo A55 and Oppo A1K in Nigeria. Globally, these two smartphones were released originally in April 2019 and May 2019 respectively.
Oppo claims that the two new smartphones are more budget-friendly that the popular F11 Pro. The Oppo A1k is said to feature a 4,000 mAh battery, a waterdrop screen, and is sold at NGN 44,900.On the other hand, the Oppo A5s is sold at NGN53,900 for a 3GB + 32GB variant, while its 4GB + 64GB counterpart is for NGN69,900. The Oppo A5s has a 4,230 mAh battery, and a waterdrop 6.2 inch screen.
Joseph Adeola, the Public Relations Manager for Oppo Nigeria, said these two devices have been optimised for functionality and price. Speaking on this, he said, “A lot of people want to use the Oppo brand, but we are not able to afford it. So, we did some market research and affordably packaged it in what we call practical technology”
Just like other major brands such as Samsung, Infinix and Tecno, the OPPO brand has a ranking system which the release of these two A-series devices flouts. In the conventional system, the Reno and Find Series come first followed by the R-series, F-series, K-series, and then the A-series.
So, Nigerian users are left to wonder why Oppo skipped a line in the introduction of the A-series smartphones into the Nigerian market after the F-series.
To satisfy this curiosity, Akinola said, “Based on our global strategy, some devices perform well in new markets than others. Research went into this decision to serve products that meets the needs and expectations of Nigerians. With time, the others will come”.
As Oppo is a new player in the Nigerian smartphone market, users have expressed concern over the after-sales service. Regarding this, Akinola promised that the company is working towards establishing more outlets across Nigeria.