CampsBay Magazine to Hold the Africa Digital Sports Conference in Lagos

The sports industry is evolving and developing in the tech space as the Africa Digital Sports Conference (ADScon2019) sets to hold in Lagos on September 20 &21 at the Four Points by Sheraton, Victoria Island.

ADScon2019 is organised by Campsbay Media, a Lagos-based specialist sports communication, and media company, in collaboration with The Guardian.

An initiative of CampsBay Media, the Africa Digital Sports Conference (ADSCon) is specifically created to help develop and enhance the fortunes of African sport businesses through digital media technology.

The event is to bring together leaders of the industry to discuss new opportunities for sports in a digital era in a first-of-its-kind sports event in Lagos. The focus is on discussing how Africa can benefit from the opportunities presented in this digital era, as sports media, fan engagement and sponsorship landscape changes with digital platforms

Themed “Monetising Sports in a Digital Era”, this West Africa’s biggest sports business event will host federation chiefs, organisations and brands actively involved in sports development and sponsorship, media executives, content creators, telecommunication executives, right owners, app developers, internet service providers and sports tech startup.

It will welcome Paul Rogers, Head of Strategy at Serie A club AS Roma; Mario Leo of RESULT Sports, Germany; Emeka Enyadike of Digital Sports Africa & Seun Methowe of DAZN as lead speakers. Sports Digital Conference 2019 will bring together the leaders of the industry to discuss new opportunities for sports in a digital era in a first of its kind sports industry event in Lagos.

Speaking on this, the Chief strategist at CampsBayMedia and convener of the Africa Digital SportsConference, Lolade Adewuyi, said “Sport businesses in developed climes are already mining the opportunities that abound in using digital platforms to reach their fans directly while increasing revenue. At CampsBay Media, we believe African businesses can do the same. The Africa DigitalSports Conference will help sports businesses and organisations understand how to take advantage of available digital opportunities for growth.

Lolade Nwanze, Head of Operations at Guardian Digital, speaking on the collaboration with The Guardian, said, “To not recognize the power and possibilities available with digital media is to deny oneself of a place in the future. the Guardian, we are championing this transformation throughout Africa and continue to support vehicles like the ADSCon, which can bring tangible change to the whole sports economy of the continent.

The ADScon2019 two-day event will feature panel discussions, masterclasses, interviews, and exhibitions. Discussions will range from trends such as new digital sports tech companies competing for sports rights with traditional broadcasters, the growth of over-the-top (OTT) technologies helping sports rights owners reach their fans directly and the growth of digital technologies creating a multi-billion dollar media and entertainment industry.

Registration is currently ongoing at the African Digital Sports Conference site. 


APCON Announces Compulsory Vetting of Social Media Adverts before Publication

Yesterday, September 2nd, 2019, the news of the APCON ad regulation hit Twitter Nigeria and caused an uproar.

Established under the now-Advertising Practitioners Registration Act Cap A7 of 2004, the Advertising Practitioners Council of Nigeria (APCON) is the legislative recognition of advertising as a profession in Nigeria, and it is vested with the powers to regulate and control the practice of advertising in Nigeria, in all aspects and ramifications.

Its focus is on its vision of promoting responsible and ethical advertising practice, and acting as the conscience of society in matters of commercial communication and as a watchdog for consumers

According to a released statement from the regulatory body, everyone planning to put out an advert on social media has to ensure that all communication materials are vetted by APCON first before it is exposed to the public.

Yes, you got that right. Essentially, is that before you can post an ad on social media platforms such as Instagram, WhatsApp, Twitter, and Facebook, the ad needs to be screened by APCON first.

Twitter users reacted in an outrage to this “highly ridiculous” announcement. Here are some of the varying reactions,

Another example of regulatory overreach in Nigeria. These people never get tired. Clueless bureaucrats always want to tell Nigerian businesses what they can sand cannot do.”

“It’s nothing but a shameless revenue drive. The internet is global and APCON’s jurisdiction ends at the Nigerian border. Or are they going to ask foreign companies whose online ads reach us to get approval from them too?”

This is impossible to track. You can’t police the thousands of digital ads that people can create from the comfort of their rooms. You don’t even need an ad agency to do social ads, how will you track these thousands of amateur and technical ad creators? …”

Another Twitter user shared the link to this site, which explain the legalities and processes involved in seeking advertisement approval from APCON.

This is coming just few weeks after the Executive Chairman of the Federal Inland Revenue Service, Babatunde Fowler, announced that the agency will begin to impose value-added tax (VAT) on Internet transactions both domestic and international with effect from January 2020.

Facebook Partners with Africa Check as it Expands its Fact-Checking Coverage to Yoruba and Other Local African Languages

Yesterday, on August 14 2019, Facebook – the popular social media platform announced its partnership with Africa Check – an independent fact-checking organisation to add several local languages including Yoruba, Igbo, Hausa, Sotho, Afrikaans as part of its Third-Party Fact-Checking programme.

In essence, the focus of this partnership is top combat the spread of fake news in local languages, and to ensure that Africans assess accurate news on Facebook.  The social media giant announced in January this year that it will be investing $300 million in local news globally, an investment with the aim of fighting against the spread of misinformation.

Speaking on this, the Facebook Head of Public Policy, Kojo Boakye said, “We continue to make significant investments in our efforts to fight the spread of false news on our platform, whilst building supportive, safe, informed and inclusive communities. Our third-party fact-checking programme is just one of many ways we are doing this, and with the expansion of local language coverage, this will help in further improving the quality of information people see on Facebook. We know there is still more to do, and we’re committed to this.”

Fake news will be tackled in Nigeria using major languages such as Yoruba, Igbo and Hausa; in South Africa, Afrikaans, isiZulu, Setswana, Sotho, Northern Sotho and Southern Ndebele; Swahili in Kenya and Wolof in Senegal.

The Executive Director of Africa Check, Noko Makgato commented saying, “We’re thrilled to be expanding the arsenal of the languages we cover in our work on Facebook’s third-party fact-checking programme. In countries as linguistically diverse as Nigeria, South Africa, Kenya and Senegal, fact-checking in local languages is vital. Not only does it let us fact-check more content on Facebook, it also means we’ll be reaching more people across Africa with verified, credible information.”

The Facebook Fact-Checking Programme was first launched in Kenya in 2018. With this programme, stories that are identified as fake are moved down the news feed and tagged with warnings that prevent users from reposting or sharing to reduce the dissemination of false news.

9-year old Nigerian Boy Builds Over 30 Mobile Games

Yes, you read that correctly. A 9-year old boy, Basil Okpara Jr., in the suburbs of Lagos, Nigeria, sits in his living room and taps his computer keys. He does this not to watch a cartoon or a movie, but to build mobile games. Basil has been utilising a free programming language called Scratch 2 to build games across different genres.

The language, Scratch 2, allows users to create games, animations, and stories offline or online, and it has allowed Basil to build more than 30 mobile games. In a feature by CNN, as he built a hide and seek game, Basil discloses how he learnt the skill, saying, “I learned how to build games at a boot camp. Now, I build to keep me busy when I am bored”

This might begin to sound possible to you when you consider that his father signed him up for a five-day boot camp for children aged 5 to 15. Organized by Codefest International, this camp was established to give children access to emerging technologies like robotics and virtual reality.

According to his father, Basil Okpara Sr., Basil used to play a lot of mobile games growing up. “I bought him a tablet when he was 4 years old because I saw that he was always grabbing phones to play games with. He played Candy Crush and Temple Run a lot,” the father told CNN. He further disclosed that his son’s interesting in developing his own games grew at the age of 7 after he got scolded for spending his time playing games always.

“There was this day he was on his tablet, as usual, he was so carried away with the game he was playing that I got upset with him,” his father said.

He added “Out of annoyance, I said to him, ‘you are always playing games, can’t you think about building your own games so that others can play yours too?’. I was so angry when I said it, and I did not know he took it seriously.”

After this outburst, Basil showed active interest in learning how to develop his own games, spurring his parents to buy him a laptop and register him to learn the basic steps of building games.

Basil titles the games based on what they are about, and currently, the games are still in their raw form and can only be accessed on computers that have Scratch 2 installed. However, his father claims that one of the games, titled Frog attack, will be available on Google play store this month.