The car ride-hailing company, Uber launched in Nigeria five years ago, and it has since then been operating in its administrative and commercial capitals. Recently, Uber launched UberX in the capital of Edo state, Benin, in Southern Nigeria.
Uber General Manager in West Africa, Lola Kassim, said, “We are happy to be launching the UberX product in Benin City, Edo State. We collaborated closely with the Government of Edo State on the launch because of a shared vision to promote innovation and create business and economic opportunities in the cities where we operate”
According to the company, users in Benin can now request rides to airport road, University of Benin, Kada plaza, and its surrounding axis. Uber says the UberX service is still in its testing mode, so there might be the occasional limited availability. However, the service is expected to run smoothly in a few weeks.
With the presence of Uber in Benin City, the company can now join its competitor, Bolt, for market share in the lower middle income city. Just like its outlet in Maryland Mall in Lagos, Uber unveiled its Greenlight Hub within the Edo Innovation Hub complex, which will be open Monday through Thursday, from 9am-4pm, and on Friday, from 9am-3pm, excluding public holidays.
The Governor of Edo State, Godwin Obaseki, witnessed the launch, and came on the back of Uber to officially launch operations in the capital city. Represented by his wife Betsy Obaseki, Obaseki opined that the launch in Benin is one more proof that that State is taking giant steps to the next level of its economic transformation.